HMC - horse. marketing. consulting.

WE AMPLIFY BRANDS

We believe that every brand carries a unique story that deserves to be told. With strategic direction, creative innovation and true partnerships, we strive to amplify that individual voice and potentiate its impact. Our commitment doesn’t end until the brand can be heard clearly above the general market noise.
Excellence is not a skill.
It is an attitude.

WHAT WE DO

Strategy and Concept Development

Development of tailored strategies and concepts for effective brand communication and presence. This includes analyzing the target audience, selecting relevant channels, and crafting consistent, engaging messages to position the brand clearly and compellingly.

Implementation and Design

Planning and execution of sponsorship projects, alongside the design and implementation of exhibition and brand experience areas, which also includes the development and management of hospitality zones and VIP hosting. This process involves creating immersive environments that enhance brand visibility and engagement.

Innovative Branding

Development and implementation of innovative branding strategies designed to significantly enhance brand awareness and impact. Our goal is to elevate your brand’s visibility, strengthen its market position, and create a lasting, positive impression on your target audience through strategic and impactful initiatives.

Social Media

Comprehensive social media services designed to optimally position and present your brand across digital platforms. This includes developing and executing strategic social media plans, creating engaging and tailored content, managing online communities, and analyzing performance metrics to refine and enhance your brand’s digital presence.

The passion for what we do is reflected in every result. Because we love what we do - and it shows in the outstanding results we achieve.

WHO WE ARE

HMC - horse. marketing. consulting.

At HMC, we pride ourselves on being a full-service agency specializing in 360-degree communication and marketing. Founded in 2010 by Managing Director Stefanie Hoy, we established our headquarters in Germany and, in 2014, expanded with a branch in the United Kingdom. Our commitment to excellence and strategic insight has driven our growth and success in the global market.

Equestrian Industry Insider

HMC is an insider in the international equestrian industry, offering a vast network of contacts including athletes, coaches, horse owners, federations, show organizers, media, brands, sponsors, and lobbyists. Our deep knowledge and experience in equestrian sports allow us to provide independent consulting and professional 360-degree integrated marketing. We specialize in emotional brand building, creating strong connections between products or brands and their target audiences.

Experience and Expertise

With roots in premium equestrian sport communication, HMC has diversified into multiple sports and project-specific corporate communications. With 15 years of experience, we offer strategic consulting and project implementation for companies of all sizes, navigating different internal communication channels and hierarchies.

Clients and Target Market

Our clients range from national to international, from start-ups to medium-sized businesses to large corporations. We focus on providing project-specific and individualized communication consulting. Our expertise spans various fields, including sports, business, and societal projects.

the founder of HMC - horse. marketing. consulting.: Stefanie Hoy

Meet Stefanie Hoy

Founder and Managing Director

Stefanie Hoy founded HMC in 2010 with the goal of creating a full-service agency that delivers innovative communication and marketing solutions. With over two decades of experience in the communication industry, she has built HMC into a trusted name, recognized for its 360-degree approach to brand strategy.

Stefanie is dedicated to providing personalized, forward-thinking solutions that help clients achieve their goals. Whether you need brand consulting or comprehensive marketing services, Stefanie and her team are here to elevate your brand.